1. Music videos demonstrate genre characteristics.
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is reference to the notion of looking (mirrors, screens within screens), particularly voyeuristic treatment of the female body.
6. There is often intertextual reference to films, TV programmes, other music videos etc.
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