1. The different coloured lighting, e.g. lilac, purple, dark blue lighting
2. The narrative of a teenage couple living together in a small apartment doing what teenage couples do e.g. kissing, looking at social media on their phones, chilling out on a sofa in a living room, listening to music through speakers, dancing.
3. Fast pace editing
4. Close up shots of body, couple touching each other,
5. The water on skin idea.
Somewhere Else - Move Together (feat Majid Jordan)
Helmi (2016)
Track: Move Together
Genre: Electronic
Music Video Length: 03:23
Target Audience: Male and Female Teens (15-24)
Somewhere Else is an electronic hip hop artist that is not very well known at all. This music video for Somewhere Else's only song, Move Together, is directed by Helmi.
There are 18 shots in the first 30 seconds. This would estimate that each shot lasts 1.6 seconds.
Music Video:
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There is an intertitle at the start of this music video which is the artist logo. This is common to see in the opening shot.
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The opening shot is a two shot of two teenagers, female and male. They are sitting far apart to connote there is a distance between them. The fact that they are on their phones connotes that they are bored together.
There is heavy use of special effects in this music video. Firstly, there is use of 360 degree, anticlockwise camera movements. These camera movements are used to create a 'trippy' drug vibe to the video and connote a drug influenced state.
Secondly there is heavy use of colour correction and colourful lighting used in the video with colours such as purple, red, blue, green.
There is also use of animation in this video - there are hundreds of naked human prototypes of the two main protagonists. They touch, kiss and feel up each other. It is clearly denoted that the human prototypes are the two characters we see at the start touching and getting sexual with each other.
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