1. The trippy colours used.
2. The use of naturalistic locations.
3. The footage of the teen characters doing naturalistic teenage activities.
4. The footage of the teen couple kissing, touching each other and on top of each other.
5. The performance footage of the band.
Adam Powell (2013)
Act: The 1975
Track: Sex
Genre: indie rock
Main Audience: Females and Males (16-24)
The first 30 seconds consists of dialogue with 4 shots. From 0:30 to 1:00, there are 19 shots. This estimates that each shot lasts 1.6 seconds.
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There narrative to this music video is non-linear, the end is at the start where the male character gets caught by the police.
There is a mix of narrative and performance footage in this video, so, Simon Perth's performance, concept and narrative theory can be applied here. There are shots of the band performing with instruments such as electric guitar, drum kit, this all creates verisimilitude for the video. The narrative footage blurs with the performance footage at points for example when the band perform around the couple having sex/on top of each other kissing on a worn out discoloured mattress. There is very naturalistic colour correction to almost no colour correction used at all in this music video with a slightly grainy effect on all the footage. This effect has been used to connote the naturalistic and gritty side of the video. The 1975 band has an already existing branding which consists of the colours black and white, smoking cigarettes, wearing black dark clothing, having tattoos, wearing doc martens etc. They have quite a grungy, dark, gritty style, similar to Arctic Monkeys.
There is also a lot of nudity (female nudity) within this video and mature, explicit inappropriate behaviour such as smoking weed and having sex.
I believe this video would get an 18 age rating from the BBFC. When you watch this video on YouTube, the vevo age verification screen comes up where you have to confirm that you are 18 years old or older.
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