Showing posts with label Astrid S. Show all posts
Showing posts with label Astrid S. Show all posts

Wednesday, 22 November 2017

INDUSTRY: Merchandise

For my website I have to come up with ideas for my merchandise so, therefore I decided to look through the websites of different artists such as blackbear, Halsey, Dua Lipa, Metallica, Lorde, Katy Perry and of course the existing Astrid S to see what kind of merchandise they sell on their website. 

Nowadays, bands sell merchandise to gain extra income. They don't earn as much from concert tickets or CD sales anymore since it is easier for people to stream or pirate music due to digitisation and convergence (the blurring of once distinct boundaries).  

On Astrid S's official website, there is only some merchandise available to buy. These include hoodies, T-shirts, posters and bags. As you can see here:










Looking at Dua Lipa's store on her website I found things like chokers, T-shirts, silk dressing gowns, a lipstick case, a pocket mirror, hoodies, sweatshirts and ofcourse the latest album 'Dua Lipa'. 

Metallica had quite different merchandise from these two examples. Some of their merchandise included action figures, skateboard boards, backpacks, coolers, stickers, patches, leather cuffs, earrings, thermals, rings, necklaces, flags, phone cases etc. They even had clothing for toddlers and babies. They had the biggest variety of merchandise I have seen out of all the examples I looked at. On top of that they had all the usual items too such as the band's albums in vinyl and digital form, T-shirts, hoodies, jackets, sweatshirts etc. 

Tuesday, 21 November 2017

ASTRID S: Bio

EARLY LIFE
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Astrid S's real name is Astrid Smeplass. She was born 29th of October, 1996 (aged 21) in Rennebu, Norway

She was raised in Berkåk, Norway (small town of less than 1000 people). Astrid found herself drawn to music at a young age. She began singing when she was a toddler and began playing piano when she was six. 


As she got older, she was inspired by her dad's favourite artists such as Maroon 5, Anastacia, and the band Keane. "I grew up listening to music where I didn't understand the words," "American and English pop music was very popular in Scandanavia. Even Norwegian artists sang in English, so I found myself drawn to the melodies in a song, or just how the words were sung, which is still reflected in my music today." 






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After hearing John Mayer when she was 15, she decided that she wanted to write her own songs. "He changed my way of listening to music," "That's when I bought a guitar." 









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START OF SINGING CAREER
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At 16, Astrid entered the Norwegian version of Pop Idol and made it all the way to the finals, coming out in fifth place. "I knew this was what I wanted to do with my life and that I had to put all my other plans aside and really go for it because it just gave me a feeling I'd never felt before". 





Astrid decided to quit school and move to Oslo (capital of Norway) to pursue her music career, she describes that as a major turning point in her life. "The plan was to try it for a year and then either go back to school or get a job, but I never went back". "Walking down the streets of Oslo, I remember thinking that I've never felt so happy". 



Two months after she moved to Oslo, she got signed a publishing deal with Sony/ATV and released her 2014 debut 
single '2AM', which went five times platinum and led to an MTV EMA win for Best Norwegian Act, a Norwegian Grammy for 'Newcomer of the Year' and a sold-out tour. 

After the track "2AM", she produced the tracks "Hyde", "Running Out" with Matoma, "Air" with Shawn Mendes and "Waiting for Love" with Avicii






In 2016, Astrid released her self-title debut EP and scored a blockbuster hit with "Hurts So Good" which led to other major opportunities, including European and North American tours with Troye Sivan. Idolator called her "Scandinavia's next break-out pop princess" and The Guardian called her an artist "waiting in the wings of global stardom". She has also been headlining shows in Los Angeles and New York City, which sold out in less than 48 hours. 




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Her latest single, "Breathe" has reached over 25 million worldwide streams and was selected as a "Tune of the Week" by BBC Radio 1. Atwood Magazine stated that the track "continues to demonstrate Astrid S's prominence in the electro-pop realm". She received a lot of success from her electropop tracks 'Hurts So Good' and her latest single 'Breathe'. 

As she plans to release more new music this year, Astrid says she wants people to feel understood when they listen to her songs. "I want them to feel like they belong and that they're not alone. I want them to just feel happy and just forget about all their worries for a bit. It’s nice to think that I have the opportunity to make someone’s day a little better. Because the focus for me is on bringing people together because they like to listen to my music and that’s where they feel like they belong.”

Found on: astridsofficial.com/#bio

TRACK BY TRACK
“’Breathe’ could be about that overwhelming feeling of being in love,” Astrid says, “but for me it’s about these moments over the past year that took my breath away, like having a hit single, going on my first tour, and playing some of the festivals back home in Norway that I’ve always dreamed of. I’ve lost count of how many times I’ve had to pinch myself.”






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"Breathe" is the first track to be released from Astrid's latest EP, Party's Over, which finds her taking her music in a darker, more left-of-centre direction with the minimalist, club-friendly "Bloodstream", which she says is about "being haunted by an ex and how everything you do and every place you go reminds you of that person" and "Does She Know", which explores the pain around realising that someone you loved has moved on and is in love with someone else. She says, "That's a tough song for me to sing live, because it conjures up so many emotions" and "the recording really captures the feeling I had in my throat and my stomach when we wrote it and I get that feeling every time I perform it". 


'Party’s Over' veers into lighter territory with its title track, which is about wanting to stay in a perfect moment forever. “I often find myself feeling nostalgic for something before it’s even ended,” Astrid says. “When I was on tour with Troye Sivan, I felt wistful about the tour and it wasn’t even over yet.” On “Such A Boy” Astrid questions the conventional wisdom that guys aren’t as emotional as girls. “Boys are even more or at least as emotional as girls!” Astrid says. “I feel like I’ve grown up with everyone saying ‘Don’t be such a girl’ to my brother if he was being emotional and it made me angry because it’s not shameful to have feelings.”

MVID: Early Idea Evolution

Early Idea Evolution Links List from July 2017
In this post I will be discussing the early idea development of my A2 Coursework (website, digipak, music video) which started in June 2017. As you can see in the image above, I originally created many individual blog posts on each idea development aspect such as possible song options, possible digipak ideas and possible shot ideas. I have decided to get rid of this link list and instead, make one big post on all of these aspects, to make my blog more user friendly and to limit the amount of blog posts on my blog. 

In 'Possible Song Option 1: Sakima' post:
Sakima - What I Know Now
I discussed the artist Sakima and his track that I would have chosen to make a music video for (What I Know Now). I discussed the issues that would arise with the lyrics of this song and the artist in general such as the consistent reference to gay sex (sexual connotations in lyrics) and use of swear words. This, in context of a school setting, made me realise that this artist, Sakima, was not the best artist to choose for my A2 Coursework. Also, since almost all Sakima's songs were about gay sex, this made it very hard to think of a narrative which was not related to this topic. 

In 'Possible Song Option 2: Jakwob' post:
Jakwob - Somebody Else (feat. Tiffani Juno)
I discussed the artist Jakwob and his track that I would have chosen to make a music video for (Somebody New). I decided not to choose this artist because he is not very well-known at all, making it very hard to find enough/any information on him. Also, he is a DJ, so it wouldn't exactly make sense for him to appear in the music video lip syncing. Also, the person who sings in this song is a very very unknown female singer (Tiffani Juno) so it would be hard to create costumes based off her image, find information on her, and find images of her.


In 'Possible Song Option 4: Sigrid' post: 
Sigrid - Plot Twist
I discussed the artist Sigrid and her track that I would have chosen to make a music video for (Plot Twist). I decided not to choose this song because it is quite up-beat which slightly disables me from filming certain visually interesting shots e.g. underwater shots, shots with water in them, shots with dark lighting (low key lighting) or coloured dark lighting etc. and it also disables me from having a sad, dark, cold narrative in my music video (since the narrative of this song is of a strong, confident young female with power over her love life - saying no to her ex who has now come crawling back to her). 

In 'Possible Song Option 4: Astrid S' post:
Astrid S - Bloodstream
I discussed the artist Astrid S and her track that I would have chosen to make a music video for (Bloodstream). I decided to choose this artist out of the other three because I realised the track, Bloodstream, was a really good choice because it has a good variety in pace, is quite fast paced, provides a lot of filming opportunities (e.g. filming underwater, filming a club dancing scene in slow motion, filming interesting shots of people with water on them etc.) and lyrically allows me to have a love/relationship narrative. 

I found lots of inspiring images for my digipak in the digipak ideas post which you can see here below:
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Next to each image in this post, I mentioned things I liked about them and how they would inspire me for my own digipak:

I really like this design. I have always loved the colour lilac. I love the checked lines design. I think the colour really matches Sakima's style and his rnb and electropop genre of music. I would use this image as a background for the digipak. Also, I think this could work as a background because Sakima's original album cover backgrounds are a pastel like colour. 

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This is Harry Styles' (from One Direction) new album cover 2017. I really love the simplicity of this album cover and the pastel and skin colours. I want to portray the beauty of the human body in my digipak through images of parts of the body. Also, since my artist, Sakima, is gay, this would make sense to show a bare male on the digipak for his album. I also like the fact that the male's skin in this image is wet, from water in a bath. I want to incorporate this idea into my image for the digipak somehow too. The original album covers for Sakima's songs have been of just him with a coloured background e.g. green, pink or orange.

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I like the simplicity of this image and the fact that there is a focus on the beauty of the human body. I would like to use this idea of focusing on the beauty of the human body, especially the male body, in my digipak. This image reminds me of Sakima, the artist, he has blonde hair like this. I also like the lighting in this image because it makes the image look pale, and plain.


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In this same post I also went on to look at many different possible fonts I could use for my digipak:

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3.    Summarise, including a list of options you gave serious consideration to, and any BRIEF detail on all/some of this you want to emphasize
5.    You could add a read more link, and copy/paste all of these under it to avoid a huge post unless that’s clicked on (helps to show your original effort on these)

Wednesday, 4 October 2017

DIGIPAK: Tracks Chosen

I have done research into the common amount of tracks that you will see on an album in the electropop genre. I looked at Halsey's 'Hopeless Fountain Kingdom' and 'Badlands'. Also, I looked at Melanie Martinez' 'Cry Baby' and Ryn Weaver's 'The Fool'.
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Halsey's 'Hopeless Fountain Kingdom' album
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Halsey's 'Badlands' album
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Melanie Martinez' 'Cry Baby' album
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Ryn Weaver's 'The Fool' album
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Most of the electropop artists I looked at had only EP's with 1-6 tracks on it. The artist I have chosen has several EP's but no full proper albums just yet as you can see here:
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Astrid S's 'Bloodstream' EP
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Astrid S's 'Party's Over' EP
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Astrid S's '2AM' EP
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Astrid S's 'Hyde' EP
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I also noticed that the 'Deluxe' versions of the album had a lot more tracks than the originals. 

I have decided on which tracks to include in my digipak for my artist, Astrid S. I picked my own personal favourite tracks of hers and a lot of her greatest hits. I haven't decided on the order of the tracks just yet but these are the tracks I have chosen:

1. Hurts So Good
2. Bloodstream
3. Does She Know
4. Hyde
5. 2AM
6. Breathe
7. Think Before I Talk
8. Such A Boy
9. Paper Thin
10. Party's Over
11. Jump
12. Atic
13. I Don't Wanna Know

3 Bonus Live Tracks 
14. Hyde (Live From Studio)
15. Paper Thin (Live From Studio)
16. Hurts So Good (Live From Studio)