For this question, I decided to do 3 creative things. Firstly, I created a 'Mastermind' video where my stepdad, Fred, is one of the contenders for the show answering questions on his specialist subject, the music industry. 
Secondly I created a 'Midnight Game Show' mimicking Michael Mcintyre's 'Midnight Game Show' from his 'Big
Show'. What happens in the Midnight Game Show is basically Michael Mcintyre comes into someone's house in the middle of the night and comes through the bedroom door of the person who is sleeping then wakes them up and asks them very random questions testing to see how fast or well their brain works after just being woken up disturbed. The people who have been woken up are not aware of this happening, someone close to the person (e.g. partner or family member) signs the person up to be on the show.
Thirdly I have created a powerpoint presentation which addresses the bulk of the question.
MASTERMIND VIDEO
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The Script:
Presenter (Denise): "Hello I'm Denise Humphreys, welcome to mastermind, tonight I shall be cross examining for sharp brains in the famous black chair. The rules are simple, they'll be quizzed first on their specialist subject then on general knowledge. They won't be able to see the clock, but they will certainly know it's counting down from 2 minutes, that's all they get. The winner will go through to the next round and take a step closer to becoming the nation's mastermind. So, let's have our first contender please".
Presenter (Denise): And your name is?
Fred: Fred Hibbett
Presenter (Denise): Your occupation?
Fred: Construction Manager
Presenter (Denise): And your chosen subject?
Fred: Music Industry
Presenter (Denise): Who are the ‘big three’ conglomerates of the music industry.
Fred: Universal Music Group, Sony Music Group, Warner Music Group
Presenter (Denise): Yes.
Presenter (Denise): What is the name of the term for the blurring of boundaries between audience/producer and media technologies brought about by digitisation? With the smartphone being a prime example.
Fred: Aquisition
Presenter (Denise): No, convergence.
Presenter (Denise): Name which conglomerate is one of the 'big three', who own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries, owned by Vivendi.
Fred: Universal
Presenter (Denise): Yes.
Presenter (Denise): Who is the main theorist behind the concept of convergence?
Fred: Henry Jenkins
Presenter (Denise): Correct.
Presenter (Denise): What is the name of the economic term which describes the radical changes brought to industries and their established practices by digitisation?
Fred: Radical.
Presenter (Denise): No, disruption.
Presenter (Denise): What is the name of the non-profit organisation responsible for evaluating the classification of films, television and video games in the United Kingdom?
Fred: the BBFC
Presenter (Denise): Yes.
Presenter (Denise): Name the artist who, due to digitisation, attempted to monetise their brand by setting up their own beer line.
Fred: Iron Maiden
Presenter (Denise): Correct.
Presenter (Denise): Name the form of video which the music industry seeks to engage with audiences to boost concert atmosphere for an artist.
Fred: Music video
Presenter (Denise): No, lyric video.
Presenter (Denise): Which theorist wrote a book, called 'Retromania', about the profound change in the cultural position of music and how it's consumed brought about by digitisation?
Fred: Simon Reynolds
Presenter (Denise): Correct.
Presenter (Denise): The Smiths, The Sex Pistols and Metallica are but 3 recent examples of bands doing what?
Fred: Re-releasing iconic albums with various outtakes, demos etc.
Presenter (Denise): Correct.
Presenter (Denise): What is the term for the current state of online technology where users have more input into the nature of the web content, are able to interact with sites, and have greater collaboration among content providers, enterprises and other internet users?
Fred: Pass
Presenter (Denise): You have one pass, what is the term for the current state of online technology where users have more input into the nature of the web content, are able to interact with sites, and have greater collaboration among content providers, enterprises and other internet users? was web 2.0. Mr Hibbett, you have 7 points.
MIDNIGHT GAME SHOW VIDEO
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The Script:
Presenter (Michael): Welcome! To The Midnight Game Show! Welcome How are you? Good to see you. This is the midnight game show, lovely to meet you my friend. Let's get comfortable there are prizes to be won. Just relax, lie down. We're going to crack on because the bedside clock is ticking. I'm going to ask you to name three music streaming platforms.
Person in bed: Spotify
Michael: That's correct
Person in bed: Deezer
Michael: you're absolutely flying
Person in bed: and Apple Music
Michael: Amazing
Michael: Okay, next question, what do artists rely on for gaining an extra income and what helps the audience of an artist feel more connected with the artist?
Person in bed: Merchandise
Michael: Marvelous
Michael: What service is offering no ads, video downloads, exclusive content and the ability to continue playing YouTube when switching to other apps?
Person in bed: Youtube Vevo?
Michael: Nope the answer is YouTube red
Michael: Moving on, why do some people like vinyl and prefer it over digital albums?
Person in bed: Because you can engage with vinyl by touching something physical and vinyls also have album art which you can feel. It's the physical element about them I think.
Michael: Very true, very true, I agree, and also finally which company is the most powerful company in the US music streaming market at the moment?
Person in bed: Um Spotify!
Michael: Yes!
Michael: Finally, Today’s digital age changes the way record label companies promote new releases. What is part of the standard package when artists and labels release a new song?
Person in bed: Lyric Video Production
POWERPOINT PRESENTATION
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POWERPOINT PRESENTATION
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