I was inspired to create a viral concept for my artist after being inspired and looking at many examples which did a viral concept too. The original artist Astrid S did a viral concept quite similar to what I have done - she basically posted on her social media including facebook saying: "I'm doing a competition with musical.ly, the winners will be flown into Bergen in Norway to see my concert! (if you are under 18 a parent can come too). To participate you have to dance to Think Before I Talk and use the hashtag #ThinkBeforeITalk and post it!!"...
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This inspired me to create my own viral concept quite similar to this, I created a competition where fans and audience would create a video of them dancing to the song 'bloodstream' and the best dance routine would win (instead of a free trip to Norway to see Astrid S perform) a chance to hang out with the artist Astrid S and get a free astrid_s T-shirt and a signed/autographed copy of the deluxe album digipak. 
I put this competition in a twitter post on astrid 's twitter and instagram (the social media I set up for the artist) and then I set up 3 different twitter accounts (mimicking fans) who would comment/reply to this post with a video of them dancing to the song bloodstream. The accounts - '@orlahogan7', '@diamonddog844' and '@SophieRasmuss20' all commented/replied to the post with a video of them dancing and lip syncing to the song bloodstream. 
Here are all these videos that were commented on astrids_music's competition post:
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posted by @orlahogan7
I rlly love your song bloodstream!! 😍 I made 2 videos of me dancing this is the first one I made - pic.twitter.com/VFWKE4KCDu— Órla Hogan (@orlahogan7) March 29, 2018
Here is the other video I made 🌈 - pic.twitter.com/HnOQ5Dvwjm— Órla Hogan (@orlahogan7) March 29, 2018
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posted by @diamonddog844
hey astrid! here is my video I suit this wig sooo much omg - pic.twitter.com/diwF1aMWfb— Richard Dannenberg (@diamonddog844) March 30, 2018
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posted by @SophieRasmuss20
I rlly want to meet u astrid I loveeee you ❤️ pic.twitter.com/2DQmZMw2eH— Sophie Rasmussen (@SophieRasmuss20) March 30, 2018
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After all the videos were posted I created a competition video for the winner of the competition - I added images of Astrid S hanging out with the winner since in the post one of the prizes was to hang out with Astrid S.
COMPETITION WINNER VIDEO
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