EVALUATION Q2: Branding

EVALUATION Q2: How do the elements of your production work together to create a sense of 'branding'?
For this question I decided to do 2 creative things, first, create a digital interview with the graphic designer (called Helen Frieda, from a design agency called Lilac City) of the artist's (Astrid S) latest promo package. Questions are asked as titles on the screen, because from what I have seen for example in this 'Pulse Nigeria' Interview with many music video directors on YouTube, it is quite common to not even have an interviewer but instead have titles as questions and then shots of interviewees responding to the questions. Secondly I have created a prezi presentation to answer the bulk of the question. 

GROUP INTERVIEW WITH THE GRAPHIC DESIGNER OF ASTRID S'S LATEST DIGIPAK + WEBSITE AND THE MUSIC VIDEO DIRECTOR OF THE MUSIC VIDEO FOR THE TRACK 'BLOODSTREAM'
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The Script:


1. How did you work together to keep the same visual style between the website, music video and digipak/album? 
2. Was there any challenges you faced when trying to sync the visual style and design?


PREZI PRESENTATION
After having looked at many examples of websites, I discovered that it is common convention to tightly integrate 3 distinct media formats of music video, album and website. I noticed that some websites tend to change to reflect new releases such as Charli XCX's website, MØ's website, Melanie Martinez' website  and The Neighbourhood's website. 

The Neighbourhood's brand has a black and white colour scheme, the band smoke cigarettes, wear black leather jackets and have an alternative 'bad guy' style. They attract males and females aged 16-24. 

Astrid S's likely primary target audience is females aged 15-24, with a secondary audience as tweens aged 11-14 and males aged 16-24. Since her likely audience is that, I tried to keep this primary audience as the core audience for the artist. However, I tried to somewhat disregard the secondary audience (tweens). 

I believe I am changing Astrid S's existing branding by using more counter typical and challenging representations which include colourful dyed hair, nose rings, extravagant make-up and costumes.  

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