Gramsci links naturally with Noam Chomsky, whose 'propaganda model' argues that the media do not seek to accurately represent the world around us, or to fulfil the democratic function of providing information that enables us to make informed democratic choices and scrutinising the powerful - instead they exist to encourage support for the dominant elites at any given time. He argues that any counter-hegemonic content tends to be marginalised or excluded from most media, particularly the mainstream, mass media, through five 'filters':1. Ownership
2. Funding
3. Sourcing
4. Flak - anything counter-hegemonic will be attacked and criticised by other media (wild, challenging ideas being attacked).
5. Anti-Communism (anti-left-wing) and Fear
aS WITH THE PREVIOUS COMMENT; make sure this is APPLIED...
ReplyDeleteYou may want to set up a mediareg blog for notes specific to it, or to keep notes that aren't clearly and specifically applied to cwk/music vid?
Consider Miley: counter-hegemonic through her queer approach?
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