INDUSTRY: Web 2.0

Web 2.0, simply, is what people call new ways of showing or using things on the internet (the current state of online technology). 

It's considered beneficial because it is easy for people to publish their work, connect with other people and share and exchange information. Web 2.0 is mainly about user-generated and interactive content. e.g. wikis, blogs, social media. 

Before Web 2.0, internet users could just read information on web pages. With Web 2.0, users can interact with the site and add information and also have greater collaboration among content providers, enterprises and other internet users. One of the most significant differences between Web 2.0 and Web 1.0 (the traditional World Wide Web - WWW), the previous version, is that information on websites is not only written by the website author. Originally, data was posted on web sites and users simply viewed or downloaded content. Increasingly, users have more input into the nature of the web content and in some cases have real control over it.

The internet technology which is used for Web 2.0 is not different from the old internet technology, but the ways people use the web/internet has changed.

Examples of Web 2.0
Wikipedia
Facebook
YouTube
Twitter

There are many theorists which explore the concept of 'web 2.0' and 'convergence' such as Julian McDougall (2005), Tim O'Reilly (2005), Dan Gillmor, David Gauntlett and Henry Jenkins.