AUDIENCE: Astrid S' Fanbase

I looked at Astrid S's Facebook page and I found some really useful videos for audience. They are videos which follow Astrid S's fans. I could tell that most of Astrid S's fans were females aged 15-24. 

Here is the 1st video that I found: This video follows some of Astrid S's fans waiting to see her live for her concert in Amsterdam, they are there at 14:12 when the concert is the next day at 09:00! The first person to be interviewed in the video had been there since 10:00 in the morning. 
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All the fans who were interviewed and shown on camera were female aged 15-24. These fans may have been dutch due to this specific concert being in Amsterdam but nevertheless they are all of similar ages and are all female. 

I noticed that most of the females especially in this video had a 'Brandy Melville' or 'arty' style, Brandy Melville is a clothing store which has quite simplistic, comfy clothing for females which consist of the colours: black, white, beige, cream, burgundy, grey, light brown. 

You can see in this image all the people who were waiting for Astrid S's concert in Amsterdam. You can actually see that there were some males there too in between the ages of 15-24. Not many males but some who have an aesthetic 'Brandy Melville' style also. 



Here is the 2nd video that I found: This is a video created by Spotify, where Spotify invite the 20 people who have listened to Astrid S the most on Spotify to an exclusive meeting and intimate concert at Universal Music Norway with Astrid S. 






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All the fans who were shown in this video on camera were females aged 15-24 with one male who was between 15-24 also. These fans may have been all Norwegian since the setting of the video is in Norway. They all look Scandinavian. 

I have also discovered that since Astrid is touring in mainly Scandinavian countries + The Netherlands at the moment, this could mean her primary target audience is females aged 15-24 from Scandinavian/European countries. 

























I also asked my friend James who he thought the target audience would be for Astrid S since I have shown him her music and her style, he responded with this. He said he has a 14 year old sister and an 11 year old sister and they don't listen to electropop genre music yet, but instead they listen to pop music for example Katy Perry, Selena Gomez and Marshmello. 

He said he thinks the target audience for Astrid S is females aged 16-24. 
His 14 year old sister listens to rap and hip hop he said, this could relate to how hip hop and rap music is quite mainstream and at that age girls and boys don't know who they are yet and they are just trying to fit in with the mainstream crowd who listens to rap and hip hop. 



After all this research I discovered that I believe that Astrid S's target audience is females aged 15/16-24 with the secondary audience being males aged 15/16-24. This research has helped me a hell of a lot in determining Astrid S's main primary + secondary audience.