INDUSTRY: Monetising Brands

Due to digitisation, this has meant that artists and record labels have thought it beneficial to monetize other areas and I found a good artist example to note for how wide this move into branded merchandising is, Iron Maiden. Iron Maiden have set up a their own beer line called 'Trooper' (named after their 1983 single). They even set up a whole website dedicated to their beer line. This is an example of smart branding.

See ironmaidenbeer.com

Another example which does this same sort of thing is Marilyn Manson. He released his own signature brand of 'Absinthe Masinthe' in 2007.

See alandia.de/marilyn-manson-absinthe

In the supermarket 'Auchan', in Luxembourg, you can buy 'Slayer' beer, 'Motorhead' beer plus some other branded wine/spirits. I have discovered that this is now a common strategy, especially in the heavy metal genre. You can even simply google 'heavy metal beer' and lots of examples come up.